You are the new pricing manager at Southfork Tablets. As part of your initial analysis, you...
You are the new pricing manager at Southfork Tablets. As part of your initial analysis, you are looking at several potential pricing tactics, including markup pricing, prestige pricing, seasonal discounts, and price bundling. The owner of Southfork Tablets has given you eight initial priorities. Your job is to match each priority to the pricing tactic that would best meet each priority.
Once marketers have completed their analysis of demand, costs, and the competitive environment, they can use a number of different tactics to choose a final price. Which tactic to use depends on the value customers perceive the product to have, their ability to pay, and how they intend to use the product.
Select the appropriate pricing tactic for each priority as set by the owner of Southfork Tablets.
1. Pricing should reflect the image that Southfork makes a superior tablet product.
(Click to select) Markup pricing Prestige pricing Seasonal discount Price bundling
2. Offer specials during the Christmas holiday season to increase sales.
(Click to select) Markup pricing Prestige pricing Seasonal discount Price bundling
3. Make 25 percent profit above total costs for the S-2 tablet.
(Click to select) Markup pricing Prestige pricing Seasonal discount Price bundling
4. Package the S-2 tablet with an S-mini device and additional software to increase margins on each product.
(Click to select) Markup pricing Prestige pricing Seasonal discount Price bundling
5. Make sure the S-2 tablet is the highest-priced product in the market.
(Click to select) Markup pricing Prestige pricing Seasonal discount Price bundling
6. Develop special pricing for the summer months, when tablet sales typically decline.
(Click to select) Markup pricing Prestige pricing Seasonal discount Price bundling
7. Combine product offerings and pricing to reduce advertising costs for the firm.
(Click to select) Markup pricing Prestige pricing Seasonal discount Price bundling
8. Use the easiest pricing tactic possible to reduce confusion.
(Click to select) Markup pricing Prestige pricing Seasonal discount Price bundling
Homework Answers
1. Pricing should reflect the image that Southfork makes a superior tablet product - Prestige pricing
2. Offer specials during the Christmas holiday season to increase sales - Seasonal discount
3. Make 25 percent profit above total costs for the S-2 tablet - Markup pricing
4. Package the S-2 tablet with an S-mini device and additional software to increase margins on each product - Price bundling
5. Make sure the S-2 tablet is the highest-priced product in the market - Prestige pricing
6. Develop special pricing for the summer months, when tablet sales typically decline - Seasonal discount
7. Combine product offerings and pricing to reduce advertising costs for the firm - Price bundling
8. Use the easiest pricing tactic possible to reduce confusion - Markup pricing
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