Question

how do you carry out a brand audit for Sonos by Sonos, including the branding elements such as personality, image positioning etc

Answer 1

The steps for a brand audit for Sonos by Sonos are -

I> At first I have to know that what I am measuring like brand’s mission, vision, unique selling approach and image positioning etc.

II> Check the external marketing materials like the brand logo, brochures, website, social media profiles, letterhead, business cards, and online/offline advertisements etc.

III> Review the brand website for checking the number of traffics, conversion rates, bounce rates etc.

IV> Check the social media profiles

V> Survey brand's customers via email surveys, social media polls, phone surveys, and online surveys to get customer response/feedback about the brand

VI> Survey all employees to check what they think about the brand and how they express the brand to the customer

VII> Check the competitors' brand's marketing process, online/offline advertising materials, websites, social media profiles, and the process of customer service.

VIII> Review all survey results, external marketing material analysis results, brand's mission, and vision carefully

IX> Check the progress that how the brand audit helps to improve the product quality and brand awareness