Question

What are the opportunities and challenges for Kroger, a grocery store? Talk about aspects in Machine, Platform, and Crowd. Be sure to incorporate future technology trends in your assessment. And what advice do you have regarding next step (in all aspects: machine, platform, crowd, e-commerce)?

Answer 1

The key opportunities for Kroger is expansion into food and beverage with health and wellness focus using organic substance at affordable pricing point to attract maximum customers and penetrate market with strong focus on being market leader in long run.

However key challenges being low willingness to buy, perception of premium pricing and low accessibility in certain regions making cost of infrastructure high and non feasible.

Second big opportunity is to expand technology base using Machines learning and Artificial intelligence for customers segmentation, fraud prevention, database management  

Usage of cloud servers will help storage and centralised data in one place for faster decisions making and accessibility across various departments.

Also adoption of Internet of Things and making customers experience best in breed using smart shopping wherein customer can get to know various products listing using geotags and key offers running such that sales per square feet is highand crowd is managed effectively.