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If it's possible, write 2 paragraphs on the role employees play in building Sorbet's brand equity?...

If it's possible, write 2 paragraphs on the role employees play in building Sorbet's brand equity?

Sorbet's is a beauty company. Need this asap.

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Answer #1

Sorbet is a beauty company with retail point of service and several products for retail store selling. For success of the brand its human resource or employees act as an input in several ways.

  • Human capital providing service in the stores, clearly show the perception any customer or potential customer has of the brand. This helps in building the brand equity and maintain the brand presence.
  • Production of the products, how effectively the production is done. If the quality and other standards are followed and if the marketing team does a great job of putting the product in the mind of the potential customers is one of the key areas how the brand equity will be addressed.
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