Question

in what ways, if any, has social media influence your buying habits? HR 4th chapter 4

Answer 1

We can say that social media has a huge impact on how we make our purchases and it stems from the fact that:

1. MARKETING, BRAND IMAGE, AND INFLUENCE

Social media is a great platform for marketing for brands. As we consume it, we get to know about newer brands, their offerings, changing our perceptions and affecting our decisions

2. INFLUENTIAL PERSONALITIES AND REVIEWERS

We can say that when others make a purchase and talk about it over social media, our own perception of the product must be influenced.

3. CUSTOMER CENTRIC ADVERTISING

Social media shows ads based on the customer and therefore, our history and our interaction give way to products which are believed to be the most relevant to your needs, in themed influencing our decisions.

4. FRIENDS AND FAMILY

We can say that her closest friends and family can influence our decisions and their presence over social media is therefore critical as it is the easiest way to communicate with everybody.

5. TRENDS

Trends are understood as people tend to identify the latest fashion, latest products, gadgets, and technology through their exposure to social media, influencing our own decisions along the way.