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Location is important to a retailer because: a. convenient location is an essential customer service element....

Location is important to a retailer because:

a. convenient location is an essential customer service element.

b. location is the major determinant of store image which attracts a certain category of consumers.

c. location determines the trading area from which a store must draw its customers.

d. a desirable location appeals to consumers' emotions.

e. suppliers charge more to service stores in certain trading areas.

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