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Marketing - What were the most effective elements in Lopdrup's repositioning of plan( initiated in 2004)

Marketing - What were the most effective elements in Lopdrup's repositioning of plan( initiated in 2004)

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The most effective elements in Lopdrup's repositioning of plan are as follows:

  • Shifting the customer focus to the freshness of the food chain from stored food. The major points considered were the new food techniques and food fusions
  • Improvement of the food chain operations which aim to provide quality-clean food, friendly environment and additional food options
  • The sea-food is still on the back-log list and Lopdrup's repositioning aim to shift this focus to the right directions in the restaurants. The aim to provide extra-ordinary experience of dining.

All three explanations are levelled to achieve customer satisfaction, revenue-maximizations and food-chain growth.

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