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Mr. Chan bought a 900 square foot flat in Whampoa Garden for $12 million three years...

Mr. Chan bought a 900 square foot flat in Whampoa Garden for $12 million three years ago. Because of a downturn in the property market, similar flats are currently selling at $10 million. Mr. Chan has decided to sell his flat but insists on getting a price of $12 million because that is the price he paid for it. What fallacy is Mr. Chan committing, and why is his behavior irrational?

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Answer #1

Mr. Chan is committing the sunk cost fallacy in which a person considers the cost already incurred in making a present decision.

$12 million incurred is a sunk cost as it has already been incurred and cannot be recovered. Therefore, he should not consider this cost in making present sales decision.

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