Question

THE COMMITMENT OF PEOPLE IN AN ORGANISATION IS VERY CRITICAL. DISCUSS THIS STATEMENT USING MARKETING THEORIES

Answer 1

The commitment of people is very important and critical is very important for the success of the organisation.

The commitment of people can be grown by developing strong relationship. This relationship becomes the foundation and creates customer royalty. Which is very important in today's world of so many choices.

This can be developed using the market theory of relationship marketing.

It is the process of developing, creating ,maintaining and enhancing strong value driven relationships with customers and other stakeholder.
For example:
Credit card companies have many loyalty program for its customers. It has platinum program for its premium customer which provide benefits like additional points, airport lounge access, special discounts. Thus, providing special
benefits to select customers to strength bonds. It will go a long way in building
relationships.