Discuss why the allocation of media dollars to digital and social media at the expense of traditional media is considered by some marketers to be a “knee-jerk reaction.”
Discuss why the allocation of media dollars to digital and social media at the expense of...
4. Discuss why relationships are critical to social media and the basis for leveraging the network effect in social media marketing.
Some have claimed that social media is the wave of the future and in reality, it is. Consumers are spending more of their time on their phones on their social accounts, instead of glued to a television set. So, marketers have to meet the customers on the channels that the customers are most likely going to be on, so social media is the latest item on the menu. Consider: Burger King, KFC, Olive Garden, and Chick-Fila Pick one of...
1. Discuss the characteristics of social media games and how marketers can use those games to meet branding objectives.
Discuss some of the potential ethical issues posed by judges using social media. Should judges be permitted to be social media 'friends' with law enforcement officers and lawyers (both of which may appear before them in court) on social media networks? Why? Why not?
Case Activity: Should Employees’ Social Media Activities Be Controlled? The ever-increasing reach of digital and social media demands examination by all employers. When an employee posts a Facebook entry grousing about her workplace, should the organization be concerned? How about when an employee tweets excitedly about a new product yet to be introduced to consumers? To handle such thorny issues, most organizations should have digital and social media policies. Your company is committed to protecting its employees’ rights to free...
Discuss how strategic digital marketing is a much wider topic than social media marketing. Describe 1-2 new strategic marketing innovations like (but not limited to) ephemeral content or micro-influencers. Talk about how our digitally networked world is changing the norms that governing relationships e.g., between organizations and individuals and/or individuals with other individuals
With the rise of social media and digital platforms, some say "Print is dead". So, what are your thoughts? Provide at least 2 solid reasons to support your opinion when answering this question with at least 300 words.
Discuss the various types of social media, and give examples of how social media can be applied to e-health
Has social media created the Global village? Discuss the opportunities and challenges that Social Media presents. Please use two citations, thank you!
What are some of the ways that marketers can draw potential customers to their social media sites and where can this be show cased for potential customers to be able to get introduced to your social media site?