Blue Sky's is a small passenger airline business. The company wants to expand to fly to...
Blue Sky's is a small passenger airline business. The company wants to expand to fly to the Northwestern United States. Joe, one of the managers at Blue Sky has tasked you to gather information to assess Blue Sky's about the general environment, an external analysis and assess the market position compared to the company's competitors. In completing this task, you will have completed a:
a- internal environmental analysis
b-market anaylsis
c-industry analysis
Homework Answers
Answer : C. Industry analysis
Note : It is also known as the external analysis in which the competitors position in the market, study of the business general environment and PEST analysis is carried out.
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