Question

As per maslows hierarchy of needs, where would customer needs at Ulta beauty fall under? why?

Answer 1

The customer needs in the context of the wide range of the products by Ulta beauty will fall under the three levels out of the five levels as per Maslow's hierarchy.

SAFETY NEEDS- The skins of all human beings differ. For example, some are with moisture and the others are dry. The skins need to be taken care of and protected from pollution, sun exposure, in seasons like winter. There is a range of products by Ulta beauty in this context, therefore safety needs are relevant.

LOVE AND BELONGING- Every human being wants to be with people in one form or the other, as human being is a social animal. The friendship, bond of relation, intimacy are some of the significant traits. cosmetics, hair care products, personal grooming services are the facets that accelerate these features of love and belonging. Therefore customer needs at Ulta beauty fall under this level as well.

ESTEEM NEEDS- Getting appreciated, respected and recognised is a desire of the human beings. Accomplishment matters a lot. The status/ prestige reflects through use and utility of some of the products. This is also related to freedom. Hence, fourth level "esteem needs" is also matching.