Correct answer--- (b) It is $5100 more profitable to buy this part than to make it
|
Option 1 (Buy) |
Option 2 (Manufacture by own) |
|
|
Purchase price |
$ 3,000.00 |
|
|
Direct labor cost |
$ 8,000.00 |
|
|
Other cost |
$ 100.00 |
|
|
Total Relevant cost |
$ 3,000.00 |
$ 8,100.00 |
Total benefit in Buying= $8100-3000= $5100
It can be seen that Own cost of production is more than cost of purchasing from outside so it is better to purchase than to produce.
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Discussion questions
1. What is the link between internal marketing and service
quality in the airline industry?
2. What internal marketing programmes could British Airways
put into place to avoid further internal unrest? What potential is
there to extend auch programmes to external partners?
3. What challenges may BA face in implementing an internal
marketing programme to deliver value to its customers?
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