Question

Describe current branding and positioning in Ireland

Answer 1

answer-

A branding is the practice of company to create a name, symbol or design that is easily identifiable as belonging to the company. branding is very important in positioning because Branding helps to differentiate your company and its offerings from competitors.

Brand Positioning: According to Kotler, P. and Keller, K. (2009) brand positioning is the designing of the company's image and offerings to occupy a distinct place in the heart of customers. The idea is to locate their brand into the minds of customers. Kotler, P. and Keller, K. (2009) also says that it is the rational and persuasive reason to buy a brand in highly competitive market. So successful brand positioning can result in positive customer's focus on their product in the market. They found out that creating a brand positioning starts with figuring out the target market, the nature of competition, the points of parity, and the points of difference. Brand positioning is build on the 4 questions. These are: 1. Brand for what? 2.Brand for whom? 3. Brand for when? 4. Brand against whom?

for example- the Irish whisky are famous so there are many brands which makes branding like-

The dead rabbit brand

Jameson

Powers

all these are name of irish whisky and they are positioned differently in the mind of customers because each has different price, quality , taste, customer type etc which makes its positioning.