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The ability to analyze the company’s strengths and weaknesses is a fundamental concept that a nonfinancial...

The ability to analyze the company’s strengths and weaknesses is a fundamental concept that a nonfinancial manager should understand in order to ______.

a. better assess the current environment in which the firm operates

b. better assess future financing requirements

c. better understand the role of capital markets in raising long-term funds

d. better measure and create value for the shareholder

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Answer #1

A manger should do SWOT analysis to understand company's strengths, weakness, opportunity and threat. While strengths and weakness will indicate firm's competency to carry out business in current environment while opportunity and threat will indicate study of future opportunities that company can get and threat which should be avoided.

Thus The ability to analyze the company’s strengths and weaknesses is a fundamental concept that a non financial manager should understand in order to

a) Better assess the current environment in which the firm operates

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