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For your company NIKE. Note the industry to which the company belongs. Write a brief company...

For your company NIKE. Note the industry to which the company belongs.

Write a brief company history (NIKE). Include information on both the industry in which your company belongs and a major competitor (ADIDAS). (Min 1 page)

Please make sure its not plagiarized and is a minimum 1 page

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Answer #1

Nike is a multinational company based in the USA. It deals in designing, developing, manufacturing and marketing of the sports goods, footwear, apparel, sports equipment, bags, and other accessories. Its products are divided into three categories, Men, Women, and Kids.

Originally known as Blue Ribbon Sports (BRS). Initially, they formed a partnership with Onitsuka Tiger and launched their own line of footwear under the name Nike. Nike also resembles the Greek Goddess of victory. It bears the trademark Swoosh. Soon they attained a 50% market share in the US footwear market.

Currently, it has headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is now the world's biggest sports goods company in the world and in the Top 100 among the fortune 500 companies in the world. It has acquired two key companies Converse and Hurley International.

Nike has several competitors like Under Aromour, Adidas, Reebok, Puma, Sketchers. The main competitor is Adidas. It is headquartered in Herzogenaurach, Germany. Like Nike, it deals with athletic products. Nike has brand ambassadors like Christiano Ronaldo, Le Bron, Michael Jordan, Serena Williams. Adidas has Kylie Jenner, Kardashians, Sania Mirza as their global brand ambassadors. Adidas is still much smaller as compared to Nike but its slowly growing bigger and bigger.

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