Question

In a 175 words explain your marketing belief on Buyer to Consumer (B2C) buying behaviors. Do they change as prices go up? Why?

Answer 1

Answer : In Buyer to consumer buying behavior the consumer intention , preferences, belief and decision regarding the product has given utmost importance in an well being. The consumer behaviour regarding the product is an utmost important as it shows various belief of marketing has been affected in the problem. Various factors kept in mind such as Cultural factors is that whether they follow proper norms or rules where as regional as well as psychological factors which influenced a lot in a customer mind. Attitude and ability to utilise the product. It means that whether product is able to satisfied customer need and it is in my budget. It should not provide any harmful effects to the customer. Values and norms of the customer has been not affected by this product and created good value in the eyes of customer.

It depends upon the nature of the product. If the luxury product price go up belief of the customer has been changed because they think that the product has increased its quality where as normal product prices increases resulted in belief changes that buyer has making more profit out of selling this product. Belief or perceptions are different for different types of products when price has been gone up.