Correct answer: option a
Rational:
1. Grand theory has Most complex and widest scope. It can be used in variety of setting and population. So option a is correct.
2. Narrow scope theory is middle range theory it does not have broad scope. Its incorrect.
3.middle range theory has narrow scope and lower level of abstraction. So its incorrect.
4. Conceptual model are explained within the theory. It explain how something to be done. So its incorrect.
Option a is correct.
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1. What is the link between internal marketing and service
quality in the airline industry?
2. What internal marketing programmes could British Airways
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3. What challenges may BA face in implementing an internal
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