Question

What is organizational identity? How does it impact an organization's culture?

Answer 1

The organizational identity ask the question that who are they as an organization?. In other word organizational identity is made from two words Purpose + Philosophy. They both are organizational identity.

If there is a change in both the term the whole organization will change and they will like different organization, and the employees will need to alter as per the change.

Organizational identity is the image which can be seen by the customers or public about the organizational culture is within the organization and can be seen by the employees only.

Organizational identity has huge impact on organizational culture. First let us understand the culture as well. Organizational culture is the environment in the organizations that determines their behavior, action etc.

Let us understand it with an example. McDonald’s sells beef all over the world accept India due to religional sentiments of India. Indian Worship cows hence McDonalds allowed that they will never use beef in India. Now the company has got an identity and image in the customer’s mind. Now the company will have the culture of respecting the cutomer’s religional sentiments and giving the best service. The culture of McDonalds is the customer centric. As because of their sentiments they have changed their product. Because of this ban the employees will be happy to serve. There will not be any feeling of wrong deeds and this will form a positive organizational culture.