Question

Argument in advertising is commonplace, but is it truly effective?

Answer 1

Arguments in advertising could be in various forms while finding its commonplace in the same such as adding sarcasm in comparative advertisements in an implied manner, declining the derogatory claims made by various organizations towards a product through advertisements, arguing to clarify the common perceptions of the audience through sensible advertisements, adding euphemism to the advertisements, etc. In this regard, it could be a double-edged sword. While it may help to boost the revenues of a Company by indulging in winning the confidence of the audiences, it could often result into compromising of ethics of an Organization, just to withstand the competition in the market. Further, depending upon the category of advertisement, it could be also hard-hitting or thought-provoking for the audiences. Hence, the Company may expect favorable response or actions from the Consumers towards its products through argument in advertising. Therefore, in many cases, it may be truly effective.