Question

Marketing managers need to pay attention to culture because ________.

Select one:

a. it drives social status by laying more emphasis on success-driven factors

b. culture is a critical situational factor that affects individuals throughout the consumer choice process

c. it results in informal social systems that exert influence over an individual's attitudes and behaviors.

d. failing to understand culture has a significant negative effect on product acceptance

e. it has a profound impact on the consumer choice process by laying more emphasis on nonverbal communication

In the purchase process, once a problem has been identified, the next step is to ________.

Select one:

a. prepare a distribution document resembling the request for proposal

b. evaluate equally-qualified vendors and purchase criteria

c. clearly define the need and develop product specifications

d. identify potential suppliers

e. seek sales proposals

Alma and Tarvares see an ad for a new Sony LCD flat-panel television. Alma sees the ad as a high-quality television worth the money while Tarvares sees the ad as an overpriced television that does not warrant a premium price. What makes them see the same ad so differently?

Select one:

a. acceleration factors

b. cognitive dissonance

c. formalization

d. degrees of affiliation

e. perception

Which contemporary theory of motivation believes that satisfying hygiene factors does not create a loyal employee or customer?

Select one:

a. Herzberg's two-factor theory

b. Expectancy theory

c. Maslow's hierarchy of needs

d. McClelland's achievement motivation theory

e. Aldelfer's ERG theory

________ choices tend to be more holistic than emotional choices, using summary impressions rather than specific attributes to evaluate the options and affect even important purchases such as a car or house.

Select one:

a. Attitude-based

b. State-of-mind

c. Rational

d. Balanced

e. Weighted

Answer 1

d. Failing to understand culture has a significant negative effect on product acceptance is the reason why marketing managers need to pay attention to culture.

c. Clearly define the need and develop product specifications is the next step in the purchasing process, once a problem has been identified.

e. Perception is something which makes them see the same ad so differently. As both have different perceptions for the same ad.

a. Herzberg's two-factor theory is the contemporary theory of motivation which believes that satisfying hygiene factors does not create a loyal employee or customer.

a. Attitude-based choices tend to be more holistic than emotional choices, using summary impressions rather than specific attributes to evaluate the options and affect even important purchases such as a car or house.