Think of a recent sales communication that motivated you to take action and persuaded you to...
Think of a recent sales communication that motivated you to take action and persuaded you to buy. What tactics were included in the communication? Which one or ones worked? Which ones did not? Why or why not?
Homework Answers
The recent sales communication that motivated me to take action and persuaded me to buy was from Amazon, which has been offering festive sales on its website, where it is offering the lowest prices on products available there. The tactic which was included in the communication was to offer special deals and make people encourage to shop more during the festive season, One thing which has worked is that they know that people will shop during the festive season, and they are offering lowest price so that people buy from Amazon rather than any other website or stores. I don't think there was much which didn't work, apart from that some of the items which I intended to buy were not available for my location.
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Think of a recent sales communication that motivated you to take
action and persuaded you to...
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Think of an important email or other electronic communication you have sent in which others misunderstood your emotions and/or intent. How did the person respond? Did you think the response was fair? Why did this person misunderstand? Did the lack of richness of the communication channel have an impact? How could you have written or approached your message differently to avoid misunderstandings?
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