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Suppose the advertising decisions of two firms are inter-related. Firm 1 always spends $2 million plus...

Suppose the advertising decisions of two firms are inter-related. Firm 1 always spends $2 million plus 33⅓% of what firm 2 spends on advertising. And firm 2 always spends $7 million plus 12.5% of what firm 1 spends on advertising.

i) Draw the reaction functions for the firms in this problem (in the same diagram). Be sure to label each curve and the axes.

ii) Use the inverse matrix method to find the Nash equilibrium in this problem. iii) Now use Cramer's rule to verify your answer in part ii).

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Answer #1

Reaction function ( also known as best response function ) shows the optimal output q1 as a function of q2.

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