Question

As suggested in the lecture pages for this week, there is a significant difference in measuring the performance of a supply chain from the perspective of the customer and from the perspective of the shipper. Describe the differences between these two perspectives in supply chain design. In other words, how could shippers and customers differ in what they considered a successful supply chain transaction? How could supply chain partners measure (quantify) the performance of a supply chain? Explain why each measurement suggested is relevant to at least one of the supply chain partners. Give an example of two or more companies that participate in a single supply chain. Describe which company (or companies) would want to require each measurement that you have proposed. Explain why there would be resistance from at least one of the companies to any suggestion to eliminate each of the supply chain measurements that you have proposed.

Answer 1

A supply chain performance measures can be defined as an approach to the performance of the supply chain. It is important and it affects the behavior of supply chain performance. It provides a company to assess its supply chain has improved. To ensure that is supply chain is performing well. The supply chain management has classified into two categories which are qualitative measures and quantitative measures. The qualitative measures that the quality which customers satisfaction and productivity. The quantitative measures that order-to-delivery in lead time, resource utilization, delivery performance, etc. The supply chain considered the quantitative performance measures only in the performance.

Customers play an important role in creating a service experience and influencing its outcome and their own experience. The activities of Sales and Customer Support will be measured by product quality and market share. Quality is associated with good condition and good manufacturing that in the final is what customer need and want, market share means the position that the company occupies along with is competition and shows how well the market receive their products. The customer perspective should about supply chain management is that provide the products and services at the right time, great flexibility, and delivery performance. The customer relationship is an important factor for logistics for the performance of the supply chain should maintain its standards and policies.

The role of transportation in supply chain management involves the movements of materials, products from one country to another. The success of supply chain management closely related to the appropriate use of transportation.The quantitative measures that order-to-delivery in lead time, resource utilization, delivery performance. The performance measured through providing better service to the customer and maintain their customer relationship among them. Meet their expectations by providing better services.

The business strategy involves the product innovation, superior service, and cost leadership. The supply chain is having an important role in the delivery of products and services. To make sure that the data with which organization has been very clear and accurate at the time of delivering the products and services to the customers. A good distribution strategy decreases the supplier's management risk and proper framework reduces product delay. The customer service manager can help an organization to plan long term financial stability and it will help to achieve profitable growth particularly when the corporate managers statically think about the cost revenue deficit useless.

A network of a company is an operational function, around which a supply chain management system is built for the distribution of everything which includes sales strategy and delivery tracking. While improving the distribution network it should be which should be a clear idea about delivering the products and services in the customer's viewpoint. The proper warehouse management at the production should be efficient for transportation facilities. If operational excellence which have strong capability to do multi-functional decision making and analytical team works for supporting the decision making and identifying the opportunities and risk which are not be predicted in the business. The development of information technology and functions, it helps to deliver very efficiently to the customer.