Question

Company: Emirates Airline

Question 01: Communication strategy of Emirates Airlines? (Need 200 Words)

Question 02: Communication strategy of Emirates Airlines? (Need 200 Words)

Answer 1

Emirates Airlines is the largest airline network of the Middle East and focused on its communications to ensure effectiveness and consistency of messages conveyed to the different audience based on targeted groups. They used the Integrated Marketing Communciation (IMC) approach for marketing their services and connecting with the audience. The tools used for conveying these messages to their potential customers and build the brand image through IMC were commercials on television, internet marketing, print advertisements, in-plane advertisements and trade promotions. This mode of communication with their target customers helped them maximise their exposure rate and heelped them in marketing their services and brand name. IMC tool helps a company to use effective and efficient communication tools and methods to achieve the goals of a marketing campaign. Emirates used this tool to accomplish its marketing strategy for brand positioning globally. They have delivered quality and innovative services to the customers and engaged customers through mediums to develop strong relations with them. These quality services were the competitive advantage they had and they communicated it to the audience effectively to make the airline a successful brand.