Question

Company: Etisalat Telecommunication Company

1. Introduction (200 words)

2. Mission

3. Vision

4. Objective

5. Communication Strategies (100 words)

6. Interpersonal Communication Strategy (200 words)

7. Conclusion (100)

8. References

.

Please dont copy from internet plagiarism is prohibited must write in your own words

Answer 1

Company name: Etisalat

Industry: Telecommunications

Introduction:

The Emirates Telecommunication Corporation or Etisalat was founded in the year 1976 and was Middle East’s first wired and wireless GSM telecommunications provider. They are also credited with being the first to bring 3G, 4G and now the fastest 5G to the Middle East region and some of the African countries. Apart from UAE and other Arab countries, Etisalat has its presence across Africa and Asia in 15 countries with a subscriber base of 141 million users.

They have more than 8 million subscribers. The Etisalat group is one of the world’s leading telecom groups in emerging markets. Etisalat’s current valuation is around 148 Billion AED and its consolidated revenues stand at 52.4 billion AED.

They also have a mobile brand “Swyp” targeting the youth segment in the UAE.

Etisalat was crowned as most valuable brand in the MENA region recently.

Vision:

Etisalat Group's vision has been to ‘Drive the Digital Future to empower societies’. This aims at giving best-in-class customer experience to all sorts of customers - domestically and internationally. It is also aimed at giving the shareholders of the group the expected and attractive returns when they invest in the company for a longer term. The broader part of the vision is promoting economic progress of the Middle East region.

Mission:

In line with the vision of driving the digital future to empower societies the following as main mission strategies. This is part of the TARGET strategy

Accelerating value generation through innovation and digitization

Raise capabilities and develop talent across the group

Grow B2B/Digital across the footprint

Expand portfolio in the MENA region and knowledge economies

Transform Operating Companies into strongholds

Focus Objectives:

Objectives of Etisalat group are anchored by Revenue growth, digital capability development, customer experience improvement and efficiency optimisation

- Etisalat will provide strategic and operational support to operating companies to maintain and improve their market positions by defending their core businesses and enhancing digital capabilities by driving excellence across sales and marketing, IT/network, procurement, and regulatory agenda management.

- Focus will be on on manage customer experiences to offer an optimal balance between digital and traditional channels.

- End-to-end digitisation by leveraging Big Data, artificial intelligence and robotics.

- Target inorganic growth opportunities within target geographies of Middle East, Africa, Asia, and Eastern Europe.

- Exploring opportunities to optimize its portfolio in order to balance its growth and shareholder returns.

- Developing unique competencies to extend the Group’s footprint to capitalise on the growing opportunities within the region.

- Developing a working culture which enhances collaboration both within and between operating companies, implementing effective succession management, development and retention of existing talent, initiating vigorous and efficient measures for the acquisition of new talent

- Working extensively with ecosystem partners including start-ups and different investment vehicles – to fast-track growth initiatives

Communication Strategy and Interpersonal communications:

Communication by Etisalat Group is spread across multiple forums. One of the main forms through which it is done is through the top-down approach wherein the Management Team and Leadership reaches out to the group as well as their respective teams at the end of each quarter and at the end of the financial year. This is to provide them a comprehensive view of the company performance, revenues, profits, market status, future roadmap, investments and other potential business developments.

There is also a section for investors relations which is dedicated to investors and others interested in knowing about the status of current projects, performance and future plans; in order to decide their investment strategy. There are communications of the AGM with the shareholders. The company has imbibed the spirit of youth and agility in all its transactions with its stakeholders including its employees, its customers ( youth brand of phone) and its shareholders, through its transparent reporting of its activities.

Also in its communications are its statutory, regulatory, risk, audit reports which give a sense of how external factors are impacting the company's results.

Conclusion:

Etisalat's growth in the last 40 + years has ben a phenomenal growth story with a series of first. It has achieved many milestones and won accolades on account of its business performance, supreme customer focus and its relentless focus on innovation to maintain and upgrade its position as the leader in telecommunication within the region. This is reflected in its results and growth as a brand of the Middle-east and is now a global name.

References: Etisalat Group portal