Question

Organizational Behavior

What advice would you give to someone who will be managing a new division of a company in another culture in terms of communication?

Answer 1

Ans- Effective communication pave the way for success of any organization, if it going to different culture then it becomes most important. I would like to suggest some points who is going to manage a new division of company in another culture in terms of communication, which are as follows:

• Focus on cultural differences: As, every country has it's own culture. What one country people believe auspicious, same one different country people believe inauspicious. For e.g. In very start McDonald started new venture in India and it's tagline was " where's the beef " and their native cow as auspicious animal, then this tagline compelled them to leave India, and after several years with changed tagline they got entry in that market. Another example Japanese consider receiving four or nine items sign of misfortune. So, one should be very cautious about cultural differences while entry in new culture.

• Language difference: A word is used with different meaning in different countries. This can also be cause of conflict. If I want to say something good but in new culture it has some opposite meaning then this can mar our purposes. So knowing native language is considered bountiful and sign if respect for new country.

• Gesture and posture: It also play a very important role in communicating. Different countries have different meaning of same body language. For e.g. In some Asian countries looking constantly into boss's eyes is rude action, but in US if you are looking straight into superior's eye is insincerity.

All the communication ways which should be taken seriously and cautiously for the firm which is going to open new division in in culture, but above discussed are comparatively more important than others.