Question

Make a presentation on Social media and online marketing regarding amazon .

Answer 1

answer-

The popularity of Amazon is nothing short of phenomenal, and the gargantuan e-tailer has managed to muscle its way into practically every aspect of our lives - from the books on our shelves to the devices in our pockets and the parts in our cars.

Well, in truth, the story of Amazon's success comes down to a variety of factors. But one thing in particular that the company has got right time and time again over the years is its handling of social media - which indeed it seemed to master even before such a thing truly existed.

Driving Customer Engagement at Every Level-

Online customer reviews are practically synonymous with Amazon. Indeed, garnering buyer reviews has always been fundamental to the Amazon strategy. As anyone who has ever used the site will know, reviews are promoted throughout - both before and after purchase.

Every item that's listed on Amazon has a star-rating - awarded by Amazon customers - and is normally accompanied by numerous reviews left voluntarily by previous buyers of the same product. Buyers, incidentally, can also leave reviews of sellers.

Reviews have always been critical to the Amazon model. Since buyers cannot touch or test a product before they commit to a purchase, previous customer appraisals provide accountability, and serve as an indicator of quality for buyers who would otherwise just have to take the seller at his/her word.

All of this engenders true interaction with the Amazon.com platform. Indeed, it's more than just an online retail site, it's a community that Amazon has now been nurturing for 24 years.

And so it's no surprise that when social media took off in the past decade or so, Amazon knew exactly how to play the online community game to its advantage.

Amazon On Social Media

Almost exclusively posting product promotions across its various social networks, Amazon is able to drive more sales than any other online merchant. Here's how it's done...

Facebook

Amazon currently has over 28.7 million likes on its Facebook page. An incredible figure, but if you take a quick scroll down its news feed you can see why it's so popular. Amazon replies to a staggering amount of comments left on its posts - and it does so quickly, politely, provides useful information and links, and adds the human touch by addressing commenters by first name, with the Amazon employee signing off each comment using their first name also.

Example pictures-

When someone asks a question, Amazon answers it. If someone expresses a frustration, a response is quick and helpful. And Amazon also creates and contributes to conversations, which is imperative for brand success on social media.

Twitter-

Amazon's Twitter campaign is today less heavy on promotions than it used to be, and instead serves as a vehicle for driving its 2.7 million followers towards Amazon's additional services such as Prime Video and Amazon Music. The Amazon Twitter feed is also used to promote the company's blog content - a lot of which offers small business advice to those selling on Amazon - and deliver news about the various things and innovations the company is involved with and up to Essentially a platform for content marketing rather than driving direct sales, Amazon's activity on Twitter nonetheless serves to create and nurture an engaged community of customers, and encourage as many as possible towards Prime membership.

Pinterest-

Pinterest for Amazon is essentially an extension of its main online store. Pinterest is of course the one social media site where a significant percentage of users go to browse for purchase ideas. But when they find a Pin from Amazon, they can simply click on it and are taken either straight to a page on Amazon.com where they can purchase the product directly, or otherwise to the seller's own website from where the customer can complete the purchase via Amazon.

Amazon also uses Pinterest to promote bespoke lines, such as Handmade at Amazon, Amazon Home Services, and Amazon Style for Women. It's all very carefully set up to drive Pinterest users towards Amazon purchases - and it works.

Final Word

Amazon has always believed in a thriving and engaged community, even before the advent of social media. But through the extensive utilization of Facebook, Twitter, Pinterest, and now its very own Spark network, one of Amazon's keys to success is to promote itself and its products across a plethora of social channels, and facilitate conversation, engagement, and discovery among its millions of followers.