Question

1. Which of the following is TRUE regarding why feedback is important to marketers when evaluating their communications?

   	a.	Marketers can identify whether consumers believed the messages
   	b.	Marketers can calculate return-on-investment of the messages
   	c.	Marketers can determine how effective the messages are
   	d.	Marketers can assess whether consumers were entertained by the messages

2. Drew is a sales manager with Fastenal - an industrial distributor of supplies for manufacturing, facility managers, and other industrial customers. He currently supervises 7 people and is wondering the typical or optimal number of first-line sales representatives that he should supervise. Based on the text, what do you recommend as the optimal number for him to supervise?​

   	a.	​5
   	b.	​10
   	c.	​8
   	d.	​6

Answer 1

1. Option C.

Feedback helps marketers evaluate the effectiveness of the message. An effective message leads to better ROI however ROI measurement is quite tough in marketing. The purpose of the marketing message is not to entertain the consumer but to drive action such as buying of the product. If the message is effective as per feedback it will drive the purchase behavior.

2. Option d = 6

As per various textbooks, the optimal span of control is 6/