Question

Principle Marketing Subject!

In this class, you will be writing a marketing plan in 3 parts throughout the quarter.

Start this process by identifying a new, for-profit B2C product or service offering (new, not an existing business) that you can realistically implement (NOT pie in the sky such as "a new global automobile company to compete with all the auto companies in the world in all categories of vehicles") in the following areas only (do not request to deviate from the topics):

- B2C products or services for pets (not selling actual animals) or pet owners

- B2C meal prep delivery services

You will be using the same business idea throughout the course to build your marketing plan (no changing your idea later). Your business idea may have only a single product or service or it could be a portfolio of several products.

The business will provide transportation and daycare services for pets. Sometimes people have to travel for long distances and it is very inconvenient for them to travel with the pet. Most of the times when people travel for a day or two they look for someone to take care of the pet. And when people travel to other location they want experts to take care of their pets at an economical price. Hence, the business plan is to provide pet care when the owner is away from home.

Paragraph 5: Promotion Mix

Select 2 or more components out of the 6 in the Promotion Mix (Chp11.2 p291-293). Explain and give examples of the contents for the promotion components (e.g., what ads, sales promotions, PR messages). Explain how they adhere to your business' IMC.

12-15 sentences (250-400 words)

Please help me Chegg experts thank you

Answer 1

answer-

For the promotion of my pet daycare business services to customers, the elements of promotion mix will be used are-

Advertising- this is the first and very famous way to promote my business to my target customers. in this medium, my company will use the TV commercials in which we will broadcast the commercial on local TV network channels so that our business gets awareness and customers comes to our business.

another way of advertising of my business would be use of Flyers, Billboards and newspaper in which i would try to attract customer's attention as much as possible. Billboards will help to attract customers who are coming to town or leaving the town and see the ads and call for services when they need it.

Sales promotion is the second most effective way to promote and increase the demand of my business. In sales promotion, we would use discounts and offers to customers who call and get our services early in limited period of time. also we would give them free gifts like free pet meals or discounted pet grooming to make my business grow and promote.

Digital marketing is the last element of my promotion in which i would use social media promotion. digital marketing is become the best friend of many business for promotion so why not my business. social media marketing in which i would post pictures of satisfied customers with our pet daycare services, post images and offers on FB page, instagram and ask for customers to review online so that my business will grow and more customers will come.This way, my business may be able to form a big loyal community online like blog or forum where people will talk about my business and service we offered to them.this is also the cost effective way of promotion.